Expecting marketing to build brand awareness - check! Ensuring that it creates differentiation, leads and lifelong relationships – check, double-check! But did you know it is also your greatest superpower for generating revenue? That's right, your marketing spend is not an expense, it is an investment!

This lightning round of marketing proof points will reveal the ROI your marketing team can deliver when executing up-to-date strategic tactics. In a time when marketing budgets are being scrutinized, and often reduced, you’ll leave with a renewed understanding and confidence in how your marketing budget can turn into a revenue stream rather than the first on the chopping block.