Make the Most of ICBA's Marketing Resource Center

ICBA's Marketing Resource Center (MRC) is your go-to source for customizable marketing materials designed to help your bank stand out—during Community Banking Month and beyond.

Leading this webinar will be ICBA Chief Marketing Officer (Rob Birgfeld), ICBA Lead Strategist Consumer Campaigns (Bill Hickman), Farmers State Bank President & Chief Credit Officer (Tim Schreiber) and Prairie Community Bank AVP Operation’s & Marketing (Kathryn Rosypal).

In this webinar, we'll:

• Introduce the MRC and why it’s a valuable benefit of ICBA membership

• Showcase the resources available to help you amplify your bank's local story

• Demonstrate how fellow community bank marketers are using MRC tools to support their local efforts

• Preview what new MRC tools and assets are in development and when they’ll be available to you

Whether you're looking for content to promote Community Banking Month this April or seeking year-round marketing support, this session will show you how to make the most of the MRC.

Duration: 60-minutes

Who Should Attend: Marketing Personnel

Instructor(s): Rob Birgfeld, EVP, Chief Marketing Officer, ICBA, Bill Hickman, Lead Strategist, ICBA

Recorded: Feb. 25, 2025.