How Uplers assisted Curalife to increase the conversion rates by 50%
Company Background
CuraLife is a global wellbeing company established to help people fight against chronic illness and create a healthy future. They have helped thousands of people worldwide who are suffering from diabetes, asthma, high blood pressure and cholesterol. Their natural, non-prescription products are designed to work in harmony with the body and contain scientifically proven ingredients which are FDA compliant.
The Challenges
- As CuraLife’s new product launch was approaching, their major challenge was to increase the open rate, click through rate, conversion rate and sales through the emails and landing page.
- Earlier CuraLife was using Mailchimp library for their email design templates, which had limited scope for customization and brand identity was getting compromised. They wanted to have a more professional look for their emails as the company was evolving and wanted to migrate to DRIP.
- They were looking for innovative design ideas for email templates and landing page on urgent basis.
The Solution
The first step was the research phase and taking cues from the website regarding color theme, font and over all composition. The final draft was sent to the client for approval. Once the client approved the design, we sent it for coding to the developers.
We suggested them the placement of CTA buttons and subject lines which would increase their open rate and ultimately enhance their sales.
For Curalife, we hand coded the email template in a way that it is optimized in mobile, which helps to redirect respondents onto their landing page.
They gave me an initial email design which served as a test. We were happy with it and they did an amazing job, so we decided to bring them on right away. After that, they did our landing page, which is even better than our email,” V.P of E-commerce for Curalife.
Tom Binder, V.P of E-commerce for Curalife
COMPARISION OF LANDING PAGE DESGINED BY FREELANCER & Uplers
The Result & Feedback
CuraLife increased their conversion rate on landing pages by 50%, with significant increase in open rates and click-through rates. Their landing page was also appreciated by the PR agency in UK which was above their expectations. Individuals and newspapers who support them were amazed with the design of the landing page.
One of the most important things which has been appreciated is the customer relationship.
Here’s what they have to say about one of our executive who coordinated with them throughout the project. “Sid has been excellent. He’s like a friend to us, a super nice guy and very service oriented – top quality” says V.P of E-commerce for Curalife.
The client has shared high rating for quality, cost, willingness to refer, and scheduling.
We have a strong base for customer service. Our team composition for the project includes a customer relationship management specialist, an account manager, and an executive who helped with the onboarding process in the beginning. Communication was kept pretty transparent, they used to add comments on designs through a platform called InVision, Skype and emails if required.
Their focus on customer service and relationship building make them ideal for ongoing engagements.
Tom Binder, V.P of E-commerce for Curalife
Note: This case study was created for our earlier brand EmailMonks.
Uplers have the expertise both in Designing & Development for Email Templates & Landing Pages
