How Uplers dramatically transformed a 'boring plain text email' into a stunning email template
Company Background
J.R. Reed+ Associates, LLC is a marketing & advertising firm in Louisville, Ky. They specialize in online media. Their services include website design, website production, website maintenance, performance analysis, custom reporting, e-mail marketing, hosting, programming, application development, marketing, social media consulting, search engine optimization (SEO) and search engine marketing (SEM).
Overview
LouTour is a corporate networking group where a group of friends and business associates come together to play golf once a week. On the 20th anniversary of the golf league, J.R Reed+ Associates wanted to send a professional email to the group. Uplers was hired to create an email template which included creative font treatments, supportive graphics and layout ideas to make it more visually appealing.
The Challenges
Since 19 years primary method for communication was via email newsletter for which they were using plain email with logos in the header. Now they wanted to their email newsletter to look more professional.
As emails were content heavy, so goal here was to design and develop a new email template to make it more compact and spice it up with golf related imagery sprinkled with the text content. Suggestions regarding fonts and color schemes were also to be considered while designing.
The template was to be reused to update information frequently. What the recipients should receive was a professional looking email design with present information, which includes scores and hole prize winners of the golf league.
To increase number of active participants for the upcoming golf league.
The Solution
As per their guidelines, we provided them the email designs for reference and customized the design and coded the template in a way that they can modify the content from the ESP independently to update the information on daily scores, hole prize winners.
We assisted in producing and integrating an advanced responsive email template directly into their MailChimp account. We also created a MailChimp template overview video for their guidance, so they can customize independently as per their needs.
I searched online for vendors who design professional email templates. Uplers was one of the top search results. Within seconds of being on their website, I was sold on their design abilities. Their portfolio, and their site itself, was very impressive
James Reed, CEO.
How monks designed the template
- Preheader (in one line showing the context of the mail)
- Header (editable, generally the placement of the logo followed by background colour)
- The hero image of the template with title on the image and sub title below it
- Introductory text and Sub text of the purpose.
- The body content which is divided into four sections (which includes the information about the event, winners, daily scores)
- Footer
Design conditions to be taken care of in the overall email template
- To define the priority of the content
- Graphic Composition
- Typography, Spacing, Alignment & Measurement
- Color theory
Communication with every member of Uplers’ team was professional, courteous, and quick. They were very responsive and attentive to my need,
James Reed, CEO.
The Result & Feedback
Day 1 of the email template
Just sent out my first email using the new template. LOVE it. Great work. I'm excited to hear what the people on my list have to say about it. I'm expecting several nice comments about it. Biggest thing I have noticed so far is how incredible it looks on mobile. Fantastic.
Day 2
I am getting exceptional feedback from the recipients on my e-mail this morning. Great work. Thank you.
After one month -
I just wanted to follow up and let you know that I have been using the template that your team created for me for a month now. It is a huge success and well-liked by all. I get compliments on it on a regular basis. You met or exceeded all of the goals I had for doing this in the first place. Thank you again for your great work.
The client have shared high rating for quality, scheduling and willingness to refer. James Reed, CEO believes that our quality is top notch as he was amazed by the template view in mobile and is ready to refer and build a long term association with the client.
Uplers worked diligently to address all needs, and they were fully attentive to business goals. Their design skills cannot be overlooked.
James Reed, CEO.
Note: This case study was created for our earlier brand EmailMonks.
Uplers have the expertise both in Designing & Development for Email Templates & Landing Pages
